Facebook & Social Media Advertising In Remsenburg Speonk

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Remsenburg Speonk, possessing the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

Once you reach people In Remsenburg Speonk, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Remsenburg Speonk to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design agency In Remsenburg Speonk to help your business to achieve results. Professional designs from our website design company will help and achieve results!

Reaching Your Prospects In Remsenburg Speonk on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• People that are followers of your page;
• Individuals who may have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Remsenburg Speonk is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any company who conducts business regionally In Remsenburg Speonk Facebook is a great method to reach your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local ad company, SEO ad agency on Long Island or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our online marketing consulting services on Long Island call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in New York and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063