Facebook & Social Media Advertising In Ridge

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Ridge, with the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

Once you connect with people In Ridge, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Ridge to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design company In Ridge to work with your business to achieve results. Powerful designs developed by our website design experts help you and drive results!

Reaching Your Prospects In Ridge on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Ridge is its capability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who does business locally In Ridge Facebook is a superb method to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising agency, SEO ad agency or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design agency, our graphic design on Long Island or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063