Facebook & Social Media Advertising In Ridge

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Ridge, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

After you reach people In Ridge, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Ridge to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design company In Ridge to serve your business to maximize results. Great designs by our website design experts can help and achieve results!

Reaching Your Prospects In Ridge on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• People that are followers of your page;
• Potential customers who may have related pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, area, passions and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Ridge is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business locally In Ridge Facebook is an excellent technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click advertising company, our local advertising agency in Suffolk, SEO advertising agency in NY or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063