Facebook & Social Media Advertising In Ridge

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Ridge, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

When you connect with people In Ridge, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Ridge to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design company In Ridge to assist you to achieve results. Professional designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Ridge on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• People who are fans of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Ridge is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any business who does business regionally In Ridge Facebook is an excellent method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC ad agency, our local advertising agency, SEO consultants or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design consultants, our graphic design in New York or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063