Facebook & Social Media Advertising In Riverhead

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Riverhead, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you reach people In Riverhead, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Riverhead to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to call our website design agency In Riverhead to aid your business to achieve results. Excellent designs created by our website design agency help you and drive results!

Reaching Your Prospects In Riverhead on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• People that are followers of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Riverhead is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Riverhead Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Long Island pay per click advertising consultants, our local advertising professionals, SEO ad agency on LI or remarketing campaign on LI
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design professionals, our graphic design experts or our advertising consulting services on LI contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063