Facebook & Social Media Advertising In Riverhead

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Riverhead, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you connect with people In Riverhead, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Riverhead to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to allow our website design company In Riverhead to work with you to achieve real results. Professional designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Riverhead on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Individuals that are followers of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Riverhead is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Riverhead Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad consultants, our local ad company in New York, SEO ad agency in Suffolk County or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design consultants, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our display ads consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063