Facebook & Social Media Advertising In Riverhead

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Riverhead, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth it?

After you appear in front of people In Riverhead, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Riverhead to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to allow our website design experts In Riverhead to work with you to succeed. Professional designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Riverhead on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• People that are followers of your page;
• Potential customers who have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, area, passions and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Riverhead is its capability to get to prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any business who does business locally In Riverhead Facebook is an excellent technique to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC ad agency, our local ad experts in Nassau County, SEO ad agency in NY or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design professionals, our graphic design experts or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063