Facebook & Social Media Advertising In Riverhead

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Riverhead, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

When you reach people In Riverhead, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Riverhead to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to reach out to our website design agency In Riverhead to assist your business to achieve results. Excellent designs developed by our website design company help your business and achieve results!

Reaching Your Prospects In Riverhead on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, passions and even more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Riverhead is its ability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In Riverhead Facebook is an excellent way to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency on LI, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York web site design professionals, our graphic design experts or our marketing consulting services on L.I. call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in New York and services of our display ads professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063