Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Riverside
If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Riverside, having the interests and geography you want.
Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?
After you appear in front of people In Riverside, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Riverside to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?
Before launching your advertising campaign, we can help you to pinpoint precisely what you need to achieve.
Remember to engage our website design company In Riverside to work with your business to succeed. Professional designs from our website design experts help your business and drive results!
Reaching Your Prospects In Riverside on Facebook
There are a variety of approaches to reach an "Audience" on Facebook:
- Focusing on people who have been to your site previously (retargeting);
- People that are followers of your page;
- People who may have similar interests (including other pages on Facebook);
- People who meet demographic considerations;
- People that are currently your customers;
- and the list goes on...
With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The primary benefit Facebook offers In Riverside is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer very recently.
The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Ideal for Reaching Local Niches
- Are you an attorney? Physician? Home services company? A restaurant or retailer?
- For any organization who does business locally In Riverside Facebook is a superb method to appear in front of your target audience.
- We can concentrate on your prospects in many ways.
- Only want to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special on Tuesdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different state of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).
In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.
If you would like to talk about the services of our NY PPC advertising agency, our local ad consultants on Long Island, SEO advertising agency on Long Island or remarketing agencies in New York
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "great deal" for your advertising budget really depends upon the numbers.
Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.
Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design on Long Island or our marketing consulting services in Nassau County call us today.
Facebook Strategies Need To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.
Our lead generation service and services of our display advertising consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising In Riverside and Facebook
Everyone's requirements are very different, there aren't any all purpose solutions.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to go over your business and requires, and see if there is a way we are able to assist you to efficiently improve your business.