Facebook & Social Media Advertising In Riverside

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Riverside, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

Once you appear in front of people In Riverside, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Riverside to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to let our website design experts In Riverside to work with you to succeed. Powerful designs from our website design agency can help and achieve results!

Reaching Your Prospects In Riverside on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Individuals who are followers of your page;
• Prospects who have similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Riverside is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Riverside Facebook is a great method to reach your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising agency, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design gurus, our graphic design services or our advertising consulting services in Nassau call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063