Facebook & Social Media Advertising In Rockland County

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Rockland County, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

When you connect with people In Rockland County, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Rockland County to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to speak with our website design experts In Rockland County to help your business to succeed. Exceptional designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In Rockland County on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, pursuits and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Rockland County is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Rockland County Facebook is a superb technique to appear in front of your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC advertising company, our local advertising company, SEO company in Nassau or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design agency, our graphic design or our marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063