Facebook & Social Media Advertising In Rockland County

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Rockland County, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Rockland County, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Rockland County to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design agency In Rockland County to assist you to achieve results. Excellent designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Rockland County on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• Prospects that have related interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Rockland County is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Rockland County Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising experts, SEO company on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design consultants, our graphic design experts or our online marketing consulting services in Nassau County contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063