Facebook & Social Media Advertising In Rockville Centre

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Rockville Centre, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Rockville Centre, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Rockville Centre to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to reach out to our website design company In Rockville Centre to help your business to achieve results. Excellent designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In Rockville Centre on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Potential customers that are followers of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Rockville Centre is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Rockville Centre Facebook is an excellent technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad agency, our local advertising agency in Suffolk County, SEO experts in New York or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design or our online advertising consulting services in NY call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063