Facebook & Social Media Advertising In Rockville Centre

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Rockville Centre, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

Once you connect with people In Rockville Centre, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Rockville Centre to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to speak with our website design company In Rockville Centre to work with you to achieve results. Strong designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Rockville Centre on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Individuals who are fans of your page;
• People who may have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, interests and much more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Rockville Centre is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any business who does business locally In Rockville Centre Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County PPC ad agency, our local ad company, search engine optimization experts in New York or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design professionals, our graphic design services on Long Island or our marketing consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063