Facebook & Social Media Advertising In Rockville Centre

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Rockville Centre, with the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

After you reach people In Rockville Centre, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Rockville Centre to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to reach out to our website design experts In Rockville Centre to help your business to achieve real results. Powerful designs by our website design company will help and achieve results!

Reaching Your Prospects In Rockville Centre on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals who may have similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Rockville Centre is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally In Rockville Centre Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local ad agency, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design professionals, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063