Facebook & Social Media Advertising In Rocky Point

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Rocky Point, possessing the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

When you appear in front of people In Rocky Point, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Rocky Point to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design company In Rocky Point to help your business to achieve real results. Professional designs created by our website design company help you and achieve results!

Reaching Your Prospects In Rocky Point on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Individuals that are followers of your page;
• People who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Rocky Point is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who does business regionally In Rocky Point Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local ad agency, SEO ad agency or retargeting campaign on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design services in Nassau County or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising experts in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063