Facebook & Social Media Advertising In Rocky Point

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Rocky Point, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

Once you reach people In Rocky Point, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Rocky Point to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to reach out to our website design company In Rocky Point to assist your business to achieve results. Exceptional designs from our website design experts help your business and drive results!

Reaching Your Prospects In Rocky Point on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Individuals that are followers of your page;
• People that have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Rocky Point is its ability to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any business who conducts business regionally In Rocky Point Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local advertising company in Nassau County, SEO ad agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design companies or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063