Facebook & Social Media Advertising In Ronkonkoma

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Ronkonkoma, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

After you connect with people In Ronkonkoma, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Ronkonkoma to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design company In Ronkonkoma to serve your business to achieve results. Exceptional designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Ronkonkoma on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Potential customers that are fans of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Ronkonkoma is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any company who does business regionally In Ronkonkoma Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, SEO ad agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design experts, our graphic design or our online advertising consulting services on Long Island call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063