Facebook & Social Media Advertising In Ronkonkoma

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Ronkonkoma, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you connect with people In Ronkonkoma, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Ronkonkoma to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to engage our website design experts In Ronkonkoma to serve you to achieve results. Quality designs developed by our website design agency help you and drive results!

Reaching Your Prospects In Ronkonkoma on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Individuals who are fans of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Ronkonkoma is its ability to get to prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Ronkonkoma Facebook is a great way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local ad agency in Nassau County, SEO professionals or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design agency, our graphic design services or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063