Facebook & Social Media Advertising In Roosevelt

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Roosevelt, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

After you reach people In Roosevelt, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Roosevelt to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to allow our website design experts In Roosevelt to work with your business to achieve real results. Effective designs from our website design company drive success and achieve results!

Reaching Your Prospects In Roosevelt on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Individuals that are followers of your page;
• People that have similar passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, passions and more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Roosevelt is its ability to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to the people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Roosevelt Facebook is a great method to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local advertising company in Nassau County, SEO advertising agency in New York or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design experts or our advertising consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid media company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063