Facebook & Social Media Advertising In Roosevelt

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Roosevelt, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you appear in front of people In Roosevelt, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Roosevelt to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to engage our website design company In Roosevelt to aid your business to achieve real results. Strong designs by our website design agency can help and drive results!

Reaching Your Prospects In Roosevelt on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Prospects who are followers of your page;
• Prospects who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, area, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Roosevelt is its capacity to get to prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any organization who does business locally In Roosevelt Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising company, our local ad experts in New York, SEO experts in Nassau or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design services on Long Island or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063