Facebook & Social Media Advertising In Roosevelt

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Roosevelt, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

Once you appear in front of people In Roosevelt, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Roosevelt to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design company In Roosevelt to aid your business to achieve results. Excellent designs designed by our website design agency will help and secure results!

Reaching Your Prospects In Roosevelt on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Prospects that are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Roosevelt is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Roosevelt Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local ad experts, SEO ad agency on LI or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design experts on LI or our online advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063