Facebook & Social Media Advertising In Roslyn

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Roslyn, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

Once you connect with people In Roslyn, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Roslyn to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to reach out to our website design company In Roslyn to work with your business to maximize results. Powerful designs by our website design company can help and achieve results!

Reaching Your Prospects In Roslyn on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• People who are followers of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, passions and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Roslyn is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any business who does business locally In Roslyn Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, search engine optimization ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design agency, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen in Nassau County and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063