Facebook & Social Media Advertising In Roslyn

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Roslyn, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

When you connect with people In Roslyn, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Roslyn to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to talk to our website design agency In Roslyn to assist your business to achieve real results. Quality designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In Roslyn on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• People that have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, interests and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Roslyn is its capacity to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Roslyn Facebook is a superb technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in New York, SEO ad agency on Long Island or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web design gurus, our graphic design services in Suffolk or our online advertising consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063