Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Roslyn
If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Roslyn, having the interests and geography you seek.
Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?
Once you reach people In Roslyn, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we hoping to get people In Roslyn to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?
Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.
Remember to engage our website design experts In Roslyn to assist you to succeed. Excellent designs designed by our website design agency drive success and secure results!


Reaching Your Prospects In Roslyn on Facebook
There are a variety of methods to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have been to your website previously (retargeting);
- Individuals who are enthusiasts of your page;
- People who may have very similar passions (which include other pages on Facebook);
- Potential customers who meet demographic factors;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google: No Search Necessary
The primary benefit Facebook offers In Roslyn is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.
The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Great for Reaching Regional Areas
- Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
- For any company who conducts business regionally In Roslyn Facebook is a great way to appear in front of your target audience.
- We are able to concentrate on your prospects in several ways.
- Only wish to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special offer on Mondays? We are able to do that.
The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).
In contrast, an ad on Facebook may catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.
If you would like to talk about the services of our pay per click advertising company, our local ad company, search engine optimization ad agency or remarketing companies on Long Island
please contact our offices.
So is Facebook Worth It?
Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.
Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our Nassau website design professionals, our graphic design experts or our marketing consulting services in Nassau County contact us today.


Facebook Promotions Need To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.
Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing In Roslyn and Facebook
Everybody's requirements are very different, there aren't any blanket answers.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a call . We're happy to go over your business and needs, and see if there is a way we are able to assist you to successfully increase your business.