Facebook & Social Media Advertising In Roslyn

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Roslyn, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

When you connect with people In Roslyn, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we trying to get people In Roslyn to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to call our website design company In Roslyn to assist your business to achieve real results. Strong designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Roslyn on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, passions and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Roslyn is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines are limited to the people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In Roslyn Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising company, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design gurus, our graphic design or our online marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063