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Facebook & Social Media Advertising In Roslyn Estates

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Roslyn Estates

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Roslyn Estates, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

After you appear in front of people In Roslyn Estates, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In Roslyn Estates to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to reach out to our website design company In Roslyn Estates to work with your business to achieve real results. Strong designs developed by our website design agency can help and drive results!

Roslyn Estates lead generation on Facebook
target your audience In Roslyn Estates with Facebook

Reaching Your Prospects In Roslyn Estates on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Focusing on people who have visited your site previously (retargeting);
  • Prospects who are followers of your page;
  • Individuals that have very similar pursuits (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Roslyn Estates is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

  • Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
  • For any organization who conducts business regionally In Roslyn Estates Facebook is a great way to appear in front of your target audience.
  • We are able to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely focusing on the right prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local advertising professionals on Long Island, SEO ad agency or retargeting campaign
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design agency, our graphic design or our advertising consulting services in Suffolk call us today.

facebook marketing strategy
social media marketing with facebook In Roslyn Estates

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063