Facebook & Social Media Advertising In Roslyn Estates

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Roslyn Estates, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you reach people In Roslyn Estates, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Roslyn Estates to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design experts In Roslyn Estates to help you to achieve real results. Excellent designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In Roslyn Estates on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• Potential customers who may have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, interests and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Roslyn Estates is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Roslyn Estates Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising company, our local advertising agency, SEO consultants in Suffolk County or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design on Long Island or our advertising consulting services in NY contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in NY and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063