Facebook & Social Media Advertising In Roslyn Estates

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Roslyn Estates, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

When you connect with people In Roslyn Estates, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Roslyn Estates to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to engage our website design experts In Roslyn Estates to assist you to succeed. Excellent designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Roslyn Estates on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Roslyn Estates is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any business who conducts business locally In Roslyn Estates Facebook is an excellent method to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, SEO ad agency in NY or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web site design gurus, our graphic design on L.I. or our online advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063