Facebook & Social Media Advertising In Roslyn Estates

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Roslyn Estates, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

Once you connect with people In Roslyn Estates, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Roslyn Estates to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design experts In Roslyn Estates to assist you to succeed. Strong designs designed by our website design agency help you and secure results!

Reaching Your Prospects In Roslyn Estates on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• People that are followers of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, area, hobbies and even more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Roslyn Estates is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Roslyn Estates Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island PPC advertising consultants, our local ad agency in Suffolk County, SEO ad agency or retargeting companies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design experts in New York or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063