Facebook & Social Media Advertising In Roslyn Harbor

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Roslyn Harbor, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you reach people In Roslyn Harbor, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Roslyn Harbor to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to meet with our website design company In Roslyn Harbor to aid you to achieve real results. Excellent designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Roslyn Harbor on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• People that are followers of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, interests and even more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Roslyn Harbor is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally In Roslyn Harbor Facebook is a superb technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our LI PPC advertising agency, our local advertising experts in NY, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design on Long Island or our marketing consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company in New York and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063