Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Roslyn Harbor
If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Roslyn Harbor, with the interests and geo targeting you seek.
Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the money?
After you appear in front of people In Roslyn Harbor, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Roslyn Harbor to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?
Before launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.
Remember to speak with our website design company In Roslyn Harbor to serve you to achieve results. Great designs developed by our website design company drive success and secure results!
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Reaching Your Prospects In Roslyn Harbor on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Focusing on individuals who have been to your website in the past (retargeting);
- Individuals who are fans of your page;
- Potential customers who may have related passions (such as other pages on Facebook);
- Individuals who meet demographic considerations;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Required
The primary advantage Facebook offers In Roslyn Harbor is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.
The search engines like Google are limited to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Fantastic for Getting into Local Niches
- Are you a lawyer? Doctor? Home services company? A restaurant or store?
- For any business who conducts business regionally In Roslyn Harbor Facebook is a great way to appear in front of your audience.
- We can target your prospects in numerous ways.
- Only need to reach women 35-65 in 3 zip codes? No worries!
- Want to have a special on Tuesdays? We can do that.
The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different mind-set.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).
In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.
If you would like to discuss the services of our pay per click advertising agency, our local advertising consultants, search engine optimization ad agency on Long Island or remarketing campaign in Suffolk County
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is a "great deal" for your advertising spend truly will depend on the numbers.
Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design or our marketing consulting services in New York contact us today.
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Facebook Promotions Must Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.
Our lead generation service in Suffolk County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing In Roslyn Harbor and Facebook
Everybody's requirements are very different, there aren't any blanket solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to talk about your business and needs, and see if there is a way we are able to assist you to successfully improve your business.