Facebook & Social Media Advertising In Roslyn Heights

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Roslyn Heights, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you connect with people In Roslyn Heights, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Roslyn Heights to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design experts In Roslyn Heights to work with your business to succeed. Excellent designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Roslyn Heights on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• Individuals that are followers of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Roslyn Heights is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Roslyn Heights Facebook is a superb way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad consultants, search engine optimization professionals or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design agency, our graphic design experts in New York or our advertising consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063