Facebook & Social Media Advertising In Roslyn Heights

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Roslyn Heights, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

Once you connect with people In Roslyn Heights, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Roslyn Heights to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to talk to our website design experts In Roslyn Heights to serve you to succeed. Strong designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Roslyn Heights on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, interests and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Roslyn Heights is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any company who does business regionally In Roslyn Heights Facebook is a superb technique to reach your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency on Long Island, SEO ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design in Nassau County or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in NY and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063