Facebook & Social Media Advertising In Roslyn Heights

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Roslyn Heights, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you reach people In Roslyn Heights, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Roslyn Heights to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design company In Roslyn Heights to help your business to succeed. Effective designs created by our website design company help your business and achieve results!

Reaching Your Prospects In Roslyn Heights on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Prospects who are followers of your page;
• People that have similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Roslyn Heights is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Roslyn Heights Facebook is a superb technique to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local ad consultants in Suffolk, SEO advertising agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design experts, our graphic design services or our marketing consulting services in NY contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063