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Facebook & Social Media Advertising In Russell Gardens

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Russell Gardens

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Russell Gardens, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Russell Gardens, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Russell Gardens to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to call our website design company In Russell Gardens to serve your business to achieve results. Powerful designs created by our website design company help you and achieve results!

Russell Gardens lead generation on Facebook
target your audience In Russell Gardens with Facebook

Reaching Your Prospects In Russell Gardens on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Targeting those who have been to your web site in the past (retargeting);
  • Potential customers that are fans of your page;
  • Individuals who may have very similar pursuits (which include other pages on Facebook);
  • People who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, pursuits and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Russell Gardens is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something like what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

  • Are you an attorney? Physician? Home services business? A restaurant or retailer?
  • For any company who conducts business regionally In Russell Gardens Facebook is an excellent method to reach your target audience.
  • We are able to concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local advertising agency in Nassau, SEO ad agency on Long Island or remarketing campaign
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design consultants, our graphic design on L.I. or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Russell Gardens

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063