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Facebook & Social Media Advertising In Russell Gardens

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Russell Gardens

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Russell Gardens, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

Once you reach people In Russell Gardens, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Russell Gardens to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to let our website design experts In Russell Gardens to assist you to achieve real results. Exceptional designs by our website design company will help and achieve results!

Russell Gardens lead generation on Facebook
target your audience In Russell Gardens with Facebook

Reaching Your Prospects In Russell Gardens on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Targeting people who have visited your website previously (retargeting);
  • Prospects that are fans of your page;
  • Prospects who have similar pursuits (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, interests and more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Russell Gardens is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

  • Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
  • For any company who does business regionally In Russell Gardens Facebook is a superb technique to reach your audience.
  • We are able to focus on your prospects in many ways.
  • Only want to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC advertising company, our local advertising agency on LI, search engine optimization company or remarketing companies
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design companies or our online marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Russell Gardens

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen in New York and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063