Facebook & Social Media Advertising In Russell Gardens

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Russell Gardens, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

After you connect with people In Russell Gardens, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Russell Gardens to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design agency In Russell Gardens to work with your business to succeed. Effective designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Russell Gardens on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Individuals that are followers of your page;
• People who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Russell Gardens is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any company who does business locally In Russell Gardens Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad consultants, our local ad company in Nassau, SEO company in Nassau or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design experts, our graphic design in Nassau or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063