Facebook & Social Media Advertising In Russell Gardens

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Russell Gardens, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

After you connect with people In Russell Gardens, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Russell Gardens to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design company In Russell Gardens to serve you to succeed. Excellent designs created by our website design experts will help and secure results!

Reaching Your Prospects In Russell Gardens on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• Individuals that are fans of your page;
• Potential customers who may have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Russell Gardens is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business locally In Russell Gardens Facebook is a great technique to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local advertising consultants on Long Island, search engine optimization ad agency or retargeting agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design professionals, our graphic design or our marketing consulting services in New York call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063