Facebook & Social Media Advertising In Rye

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Rye, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

Once you reach people In Rye, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Rye to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to engage our website design agency In Rye to serve your business to achieve real results. Exceptional designs from our website design agency help you and achieve results!

Reaching Your Prospects In Rye on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, hobbies and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Rye is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Rye Facebook is a superb technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad company, our local ad agency, SEO ad agency or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY web site design professionals, our graphic design experts or our marketing consulting services in NY call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063