Facebook & Social Media Advertising In Rye

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Rye, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

After you reach people In Rye, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In Rye to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to let our website design company In Rye to serve you to achieve results. Powerful designs by our website design agency can help and achieve results!

Reaching Your Prospects In Rye on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, interests and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Rye is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Rye Facebook is an excellent method to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in NY, SEO ad agency or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063