Facebook & Social Media Advertising In Rye

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Rye, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

Once you reach people In Rye, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Rye to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design agency In Rye to assist your business to achieve real results. Powerful designs developed by our website design agency help your business and drive results!

Reaching Your Prospects In Rye on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Rye is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who does business regionally In Rye Facebook is an excellent technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local ad agency in New York, SEO consultants in NY or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design consultants, our graphic design in Nassau County or our advertising consulting services in New York call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063