Facebook & Social Media Advertising In Rye Brook

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Rye Brook, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

After you connect with people In Rye Brook, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Rye Brook to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to let our website design agency In Rye Brook to aid your business to achieve results. Quality designs by our website design agency drive success and drive results!

Reaching Your Prospects In Rye Brook on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Rye Brook is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally In Rye Brook Facebook is a great way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063