Facebook & Social Media Advertising In Rye Brook

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Rye Brook, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

After you reach people In Rye Brook, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Rye Brook to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Rye Brook to aid your business to achieve real results. Professional designs created by our website design experts can help and achieve results!

Reaching Your Prospects In Rye Brook on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Individuals who may have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, area, pursuits and more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Rye Brook is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In Rye Brook Facebook is a great technique to reach your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising consultants, SEO professionals in Nassau or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design gurus, our graphic design services or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063