Facebook & Social Media Advertising In Rye Brook

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Rye Brook, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

After you connect with people In Rye Brook, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In Rye Brook to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to determine precisely what you really need to accomplish.

Remember to allow our website design company In Rye Brook to help your business to achieve results. Quality designs by our website design agency help you and drive results!

Reaching Your Prospects In Rye Brook on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• Prospects that are followers of your page;
• Individuals who may have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Rye Brook is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any company who does business locally In Rye Brook Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local ad agency, SEO ad agency in Suffolk or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design in New York or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063