Facebook & Social Media Advertising In Rye Brook

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Rye Brook, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

After you reach people In Rye Brook, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Rye Brook to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to speak with our website design agency In Rye Brook to aid your business to achieve results. Exceptional designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Rye Brook on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, hobbies and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Rye Brook is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any company who does business regionally In Rye Brook Facebook is a superb way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency on LI, SEO ad agency in NY or remarketing agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design gurus, our graphic design companies or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen on L.I. and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063