Facebook & Social Media Advertising In Saddle Rock

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Saddle Rock, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

When you appear in front of people In Saddle Rock, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Saddle Rock to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to allow our website design agency In Saddle Rock to help you to maximize results. Great designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Saddle Rock on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Potential customers that are fans of your page;
• People that have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, passions and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Saddle Rock is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Saddle Rock Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local ad company, search engine optimization consultants in New York or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design agency, our graphic design experts or our marketing consulting services in Nassau contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063