Facebook & Social Media Advertising In Saddle Rock

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Saddle Rock, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth it?

When you reach people In Saddle Rock, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Saddle Rock to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to allow our website design experts In Saddle Rock to help your business to achieve real results. Powerful designs from our website design agency will help and achieve results!

Reaching Your Prospects In Saddle Rock on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Saddle Rock is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Saddle Rock Facebook is a great technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC ad company, our local advertising agency in Nassau County, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design in NY or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063