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Facebook & Social Media Advertising In Saddle Rock Estates

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Saddle Rock Estates

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Saddle Rock Estates, with the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

When you reach people In Saddle Rock Estates, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Saddle Rock Estates to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to reach out to our website design company In Saddle Rock Estates to aid your business to succeed. Exceptional designs created by our website design experts will help and drive results!

Saddle Rock Estates lead generation on Facebook
target your audience In Saddle Rock Estates with Facebook

Reaching Your Prospects In Saddle Rock Estates on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your web site in the past (retargeting);
  • Potential customers that are followers of your page;
  • People that have related passions (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Saddle Rock Estates is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

  • Are you an attorney? Physician? Home repair business? A restaurant or retailer?
  • For any organization who does business locally In Saddle Rock Estates Facebook is a great method to appear in front of your audience.
  • We can concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click ad company, our local advertising professionals, SEO advertising agency or retargeting campaign in Nassau County
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design in Nassau or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Saddle Rock Estates

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063