Facebook & Social Media Advertising In Saddle Rock Estates

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Saddle Rock Estates, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

After you appear in front of people In Saddle Rock Estates, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Saddle Rock Estates to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company In Saddle Rock Estates to help you to maximize results. Quality designs implemented by our website design company help your business and achieve results!

Reaching Your Prospects In Saddle Rock Estates on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People who may have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, passions and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Saddle Rock Estates is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business regionally In Saddle Rock Estates Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency on Long Island, SEO ad agency or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063