Facebook & Social Media Advertising In Saddle Rock Estates

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Saddle Rock Estates, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

When you appear in front of people In Saddle Rock Estates, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Saddle Rock Estates to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design company In Saddle Rock Estates to assist you to achieve results. Quality designs implemented by our website design company can help and drive results!

Reaching Your Prospects In Saddle Rock Estates on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Potential customers who are followers of your page;
• Prospects that have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, interests and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Saddle Rock Estates is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any company who does business locally In Saddle Rock Estates Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local advertising experts on Long Island, SEO advertising agency in Suffolk or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design experts, our graphic design services in Suffolk or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063