Facebook & Social Media Advertising In Sag Harbor

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Sag Harbor, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you connect with people In Sag Harbor, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Sag Harbor to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to reach out to our website design experts In Sag Harbor to aid you to achieve real results. Strong designs by our website design company help your business and achieve results!

Reaching Your Prospects In Sag Harbor on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• People that are followers of your page;
• Potential customers who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, area, interests and much more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Sag Harbor is its capability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any business who conducts business locally In Sag Harbor Facebook is a great way to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising company, our local advertising consultants on Long Island, SEO ad agency in NY or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in NY or our online advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063