Facebook & Social Media Advertising In Sag Harbor

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Sag Harbor, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

Once you reach people In Sag Harbor, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Sag Harbor to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to let our website design experts In Sag Harbor to serve you to achieve results. Professional designs by our website design company help your business and achieve results!

Reaching Your Prospects In Sag Harbor on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Individuals who are fans of your page;
• People who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Sag Harbor is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any company who does business regionally In Sag Harbor Facebook is a great technique to reach your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our New York pay per click ad company, our local advertising company in Suffolk County, search engine optimization advertising agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design services in NY or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063