Facebook & Social Media Advertising In Sag Harbor

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Sag Harbor, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

After you reach people In Sag Harbor, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Sag Harbor to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design experts In Sag Harbor to serve you to achieve results. Exceptional designs from our website design agency will help and secure results!

Reaching Your Prospects In Sag Harbor on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Individuals who are followers of your page;
• Individuals who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, area, passions and even more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Sag Harbor is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any business who conducts business locally In Sag Harbor Facebook is an excellent method to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in Nassau, SEO experts in Suffolk County or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design companies in Nassau County or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in NY and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063