Facebook & Social Media Advertising In Sag Harbor

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Sag Harbor, having the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

Once you appear in front of people In Sag Harbor, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Sag Harbor to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to let our website design agency In Sag Harbor to serve you to achieve results. Strong designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Sag Harbor on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• People that are enthusiasts of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, passions and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Sag Harbor is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Sag Harbor Facebook is a superb method to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local ad agency, SEO ad agency or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design experts in Nassau or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our paid ads company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063