Facebook & Social Media Advertising

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people , having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you connect with people , then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to allow our website design company to work with you to succeed. Excellent designs created by our website design agency help your business and drive results!

Reaching Your Prospects on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• Prospects who are fans of your page;
• Prospects that have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, interests and much more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any company who does business regionally Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click advertising consultants, our local advertising professionals, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design companies in Nassau County or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063