Facebook & Social Media Advertising In Sagaponack

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Sagaponack, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Sagaponack, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Sagaponack to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In Sagaponack to assist your business to achieve results. Great designs created by our website design agency can help and secure results!

Reaching Your Prospects In Sagaponack on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• People that have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Sagaponack is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Sagaponack Facebook is an excellent way to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click advertising consultants, our local advertising agency, search engine optimization ad agency in NY or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design experts or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063