Facebook & Social Media Advertising In Sagaponack

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Sagaponack, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

After you appear in front of people In Sagaponack, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Sagaponack to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to let our website design agency In Sagaponack to aid you to achieve results. Excellent designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Sagaponack on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, pursuits and more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Sagaponack is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business locally In Sagaponack Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising consultants, our local advertising experts, SEO advertising agency in New York or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design experts in Suffolk or our marketing consulting services on LI contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our paid media company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063