Facebook & Social Media Advertising In Sagaponack

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Sagaponack, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

After you connect with people In Sagaponack, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Sagaponack to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to talk to our website design agency In Sagaponack to help you to maximize results. Powerful designs by our website design company drive success and drive results!

Reaching Your Prospects In Sagaponack on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Individuals that are fans of your page;
• People that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Sagaponack is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any business who conducts business locally In Sagaponack Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our NY pay per click advertising agency, our local advertising professionals in New York, SEO ad agency or remarketing companies on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design company, our graphic design companies on LI or our advertising consulting services on Long Island call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063