Facebook & Social Media Advertising In Sagaponack

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Sagaponack, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, can it be worth it?

After you connect with people In Sagaponack, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Sagaponack to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to talk to our website design agency In Sagaponack to assist you to maximize results. Quality designs from our website design agency can help and achieve results!

Reaching Your Prospects In Sagaponack on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Sagaponack is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any business who conducts business locally In Sagaponack Facebook is an excellent method to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our New York PPC advertising company, our local advertising agency in Suffolk, SEO company or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design in Nassau or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display ads consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063