Facebook & Social Media Advertising In Salisbury

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Salisbury, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

When you appear in front of people In Salisbury, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Salisbury to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to allow our website design agency In Salisbury to help you to achieve real results. Great designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In Salisbury on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, passions and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Salisbury is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In Salisbury Facebook is a great method to reach your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising agency in NY, SEO company on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design or our online marketing consulting services in Nassau call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company on L.I. and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063