Facebook & Social Media Advertising In Salisbury

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Salisbury, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

After you reach people In Salisbury, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Salisbury to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design agency In Salisbury to serve your business to succeed. Strong designs by our website design agency drive success and secure results!

Reaching Your Prospects In Salisbury on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers who have related pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, passions and more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Salisbury is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any company who does business regionally In Salisbury Facebook is a great method to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local advertising agency, SEO ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design professionals, our graphic design companies in Nassau County or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063