Facebook & Social Media Advertising In Saltaire

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Saltaire, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

Once you appear in front of people In Saltaire, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Saltaire to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to allow our website design agency In Saltaire to assist your business to achieve results. Professional designs from our website design experts will help and secure results!

Reaching Your Prospects In Saltaire on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals who are fans of your page;
• People who have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, interests and more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Saltaire is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Saltaire Facebook is a great way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local ad experts, search engine optimization ad agency on Long Island or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design services on Long Island or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063