Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Saltaire If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Saltaire, with the interests and geographic targeting you want. Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money? When you reach people In Saltaire, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Saltaire to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations? Before launching your advertising campaign, we can help you to determine what it is that you really need to accomplish. Remember to meet with our website design experts In Saltaire to assist you to maximize results. Great designs created by our website design agency drive success and drive results! Reaching Your Prospects In Saltaire on Facebook There are a variety of methods to reach an "Audience" on Facebook: Targeting people who have visited your website in the past (retargeting); People that are enthusiasts of your page; Individuals who have similar pursuits (including other pages on Facebook); Prospects who meet demographic criteria; People who are currently your customers; and the list goes on... With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google: No Search Required The main advantage Facebook offers In Saltaire is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently. The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Reaching Local Markets Are you an attorney? Health care provider? Home repair company? A restaurant or retailer? For any business who conducts business locally In Saltaire Facebook is an excellent method to reach your audience. We are able to target your prospects in numerous ways. Only want to reach women 35-65 in three zip codes? Not an issue! Want to have a special offer on Wednesday? We are able to do that. The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right area, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different mind-set. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help). In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next. If you would like to talk about the services of our LI PPC advertising consultants, our local advertising agency, SEO advertising agency on Long Island or retargeting companies in Suffolk please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is a "great deal" for your advertising and marketing budget genuinely will depend on the numbers. Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design in Nassau or our marketing consulting services in Suffolk County contact us today. Facebook Strategies Have To Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook. Our lead generation company in Nassau County and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Saltaire and Facebook Everybody's needs are different, there are no blanket solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule an appointment . We're happy to discuss your business and needs, and see if there is a way we can assist you to effectively improve your business. 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