Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects
If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people , possessing the interests and geography you seek.
Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?
When you connect with people , then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?
Prior to starting your marketing campaign, we can help you to identify what it is that you really need to achieve.
Remember to call our website design agency to serve you to achieve results. Great designs created by our website design experts drive success and achieve results!
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Reaching Your Prospects on Facebook
There are numerous methods to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have visited your website before (retargeting);
- People that are enthusiasts of your page;
- Individuals who may have similar pursuits (such as other pages on Facebook);
- Individuals who meet demographic considerations;
- People that are already your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which may include many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Needed
The primary benefit Facebook offers is its ability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.
The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Ideal for Getting to Local Market Places
- Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
- For any organization who conducts business locally Facebook is a great method to reach your target audience.
- We are able to concentrate on your prospects in many ways.
- Only need to reach women 35-65 in a couple of zip codes? Not an issue!
- Want to have a special offer on Tuesdays? We can do that.
The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right region, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other mind-set.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).
In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.
If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO consultants or retargeting agency in Suffolk County
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is a "great deal" for your advertising spend really will depend on the numbers.
Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our New York web design gurus, our graphic design experts in Nassau or our marketing consulting services in Suffolk County contact us today.
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Facebook Promotions Must Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.
Our lead generation service in Suffolk and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising and Facebook
Everybody's needs are very different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're very happy to talk about your business and needs, and see if there is a way we can help you successfully grow your business.