Facebook & Social Media Advertising In Saltaire

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Saltaire, having the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

Once you connect with people In Saltaire, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Saltaire to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design agency In Saltaire to assist you to succeed. Strong designs created by our website design experts can help and achieve results!

Reaching Your Prospects In Saltaire on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, hobbies and more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Saltaire is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business locally In Saltaire Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in Suffolk, SEO ad agency in Nassau or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design gurus, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063