Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Sands Point
If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Sands Point, having the interests and geographic targeting you seek.
Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?
After you appear in front of people In Sands Point, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Sands Point to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?
Prior to starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.
Remember to allow our website design company In Sands Point to assist your business to maximize results. Exceptional designs by our website design experts help your business and secure results!


Reaching Your Prospects In Sands Point on Facebook
There are a variety of approaches to reach an "Audience" on Facebook:
- Targeting people who have been to your website before (retargeting);
- Individuals who are followers of your page;
- Potential customers who have similar passions (including other pages on Facebook);
- People who meet demographic factors;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The primary benefit Facebook offers In Sands Point is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.
The search engines like Google are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Ideal for Reaching Out to Local Areas
- Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
- For any company who conducts business locally In Sands Point Facebook is a great way to appear in front of your target audience.
- We are able to focus on your prospects in many ways.
- Only wish to reach women 35-65 in 3 zip codes? Not an issue!
- Want to have a special on Wednesday? We are able to do that.
The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).
In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.
If you would like to talk about the services of our LI PPC ad company, our local advertising company in Nassau, SEO ad agency in NY or retargeting companies
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.
Suppose Google clicks are $14 and Facebook actions are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in NY or our advertising consulting services contact us today.


Facebook Campaigns Must Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.
Our lead generation service and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing In Sands Point and Facebook
Everyone's requirements are different, there aren't any blanket solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're happy to talk about your business and needs, and see if there is a way we are able to help you productively grow your business.