Facebook & Social Media Advertising In Sands Point

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Sands Point, with the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

Once you reach people In Sands Point, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Sands Point to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design experts In Sands Point to aid your business to achieve results. Excellent designs by our website design experts can help and secure results!

Reaching Your Prospects In Sands Point on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have related passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Sands Point is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any organization who does business locally In Sands Point Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local advertising company, search engine optimization ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063