Facebook & Social Media Advertising In Sands Point

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Sands Point, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you reach people In Sands Point, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Sands Point to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to meet with our website design agency In Sands Point to assist you to achieve results. Great designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In Sands Point on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Prospects who are fans of your page;
• Prospects that have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Sands Point is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Sands Point Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local ad company in Suffolk County, SEO company or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design consultants, our graphic design experts or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063