Facebook & Social Media Advertising In Sands Point

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Sands Point, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

After you connect with people In Sands Point, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Sands Point to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to talk to our website design company In Sands Point to aid your business to achieve results. Professional designs created by our website design agency help your business and secure results!

Reaching Your Prospects In Sands Point on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, interests and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Sands Point is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Sands Point Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency, SEO ad agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design consultants, our graphic design experts or our online advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063