Facebook & Social Media Advertising In Sayville

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Sayville, with the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Sayville, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Sayville to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In Sayville to work with you to maximize results. Excellent designs developed by our website design company can help and achieve results!

Reaching Your Prospects In Sayville on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, area, passions and even more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Sayville is its capability to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Sayville Facebook is a superb way to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Long Island PPC ad agency, our local ad agency, SEO advertising agency in NY or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design professionals, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation on L.I. and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063