Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Sayville
If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Sayville, possessing the interests and geography you seek.
Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth it?
Once you appear in front of people In Sayville, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Sayville to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?
Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.
Remember to call our website design company In Sayville to assist your business to maximize results. Quality designs implemented by our website design company will help and achieve results!


Reaching Your Prospects In Sayville on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Focusing on those who have been to your website before (retargeting);
- Individuals who are followers of your page;
- People who may have related interests (including other pages on Facebook);
- Potential customers who meet demographic factors;
- People who are already your customers;
- and the list goes on...
With Facebook, we will aim for people - by gender, age, income, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The primary benefit Facebook offers In Sayville is its capability to get to prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide quite recently.
The search engines like Google are limited to the people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Wonderful for Getting into Regional Areas
- Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
- For any organization who conducts business regionally In Sayville Facebook is a great technique to reach your target audience.
- We can concentrate on your prospects in numerous ways.
- Only want to reach women 35-65 in a couple of zip codes? No problem!
- Want to have a special offer on Tuesdays? We are able to do that.
The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).
In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.
If you would like to discuss the services of our pay per click ad agency, our local ad agency in New York, SEO ad agency or remarketing campaign
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.
Suppose Google clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design on Long Island or our marketing consulting services on Long Island call us today.


Facebook Campaigns Have To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.
Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing and Advertising In Sayville and Facebook
Everybody's needs are different, there are no absolute solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're happy to discuss your business and needs, and see if there is a way we can assist you to successfully grow your business.