Facebook & Social Media Advertising In Sayville

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Sayville, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

Once you reach people In Sayville, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Sayville to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design agency In Sayville to serve you to maximize results. Exceptional designs from our website design experts can help and secure results!

Reaching Your Prospects In Sayville on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Prospects that are fans of your page;
• People that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Sayville is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any company who conducts business locally In Sayville Facebook is a great method to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency, SEO ad agency in Nassau or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts in Suffolk or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display ads professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063