Facebook & Social Media Advertising In Sayville

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Sayville, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

Once you reach people In Sayville, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Sayville to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to talk to our website design agency In Sayville to assist you to succeed. Great designs implemented by our website design company help your business and achieve results!

Reaching Your Prospects In Sayville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• People who are enthusiasts of your page;
• People who have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Sayville is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Sayville Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC ad consultants, our local ad professionals on LI, SEO ad agency on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design in Nassau County or our online marketing consulting services in New York contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063