Facebook & Social Media Advertising In Scarsdale

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Scarsdale, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you connect with people In Scarsdale, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Scarsdale to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to let our website design company In Scarsdale to work with you to succeed. Great designs by our website design company help your business and achieve results!

Reaching Your Prospects In Scarsdale on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, pursuits and more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Scarsdale is its capability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Scarsdale Facebook is a great technique to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local ad agency in Suffolk County, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design services or our marketing consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063