Facebook & Social Media Advertising In Scarsdale

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Scarsdale, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you connect with people In Scarsdale, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Scarsdale to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to reach out to our website design agency In Scarsdale to work with you to succeed. Powerful designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Scarsdale on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who may have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, interests and even more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Scarsdale is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In Scarsdale Facebook is a superb technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, search engine optimization ad agency or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design agency, our graphic design experts or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063