Facebook & Social Media Advertising In Scarsdale

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Scarsdale, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

Once you connect with people In Scarsdale, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Scarsdale to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design agency In Scarsdale to work with your business to achieve results. Excellent designs created by our website design company help you and achieve results!

Reaching Your Prospects In Scarsdale on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have related interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Scarsdale is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any company who does business locally In Scarsdale Facebook is a great way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click ad agency, our local ad agency, SEO ad agency in Suffolk or retargeting agency on LI
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design in New York or our marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063