888-420-0063

Facebook & Social Media Advertising In Scarsdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Scarsdale

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Scarsdale, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

After you reach people In Scarsdale, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Scarsdale to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design experts In Scarsdale to help you to maximize results. Great designs from our website design agency help your business and secure results!

Scarsdale lead generation on Facebook
target your audience In Scarsdale with Facebook

Reaching Your Prospects In Scarsdale on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your site before (retargeting);
  • People that are fans of your page;
  • Potential customers who may have very similar passions (such as other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Scarsdale is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

  • Are you an attorney? Doctor? Home services business? A restaurant or store?
  • For any company who conducts business regionally In Scarsdale Facebook is a superb method to appear in front of your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in Suffolk, SEO ad agency or remarketing agency in Nassau County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your advertising budget truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design in New York or our marketing consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In Scarsdale

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063