Facebook & Social Media Advertising In Scotts Corners

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Scotts Corners, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

After you connect with people In Scotts Corners, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Scotts Corners to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design company In Scotts Corners to assist your business to achieve results. Quality designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Scotts Corners on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Scotts Corners is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Scotts Corners Facebook is a superb method to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local ad agency on Long Island, search engine optimization advertising agency or remarketing agency on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York web site design gurus, our graphic design or our online marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063