Facebook & Social Media Advertising In Scotts Corners

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Scotts Corners, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

After you connect with people In Scotts Corners, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Scotts Corners to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design agency In Scotts Corners to serve you to achieve real results. Effective designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Scotts Corners on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects that are fans of your page;
• Individuals who have related pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, interests and much more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Scotts Corners is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Scotts Corners Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click advertising company, our local ad company, SEO ad agency in Suffolk County or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063