Facebook & Social Media Advertising In Sea Cliff

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Sea Cliff, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

After you appear in front of people In Sea Cliff, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Sea Cliff to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to engage our website design company In Sea Cliff to aid your business to achieve real results. Exceptional designs designed by our website design company will help and drive results!

Reaching Your Prospects In Sea Cliff on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, pursuits and much more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Sea Cliff is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any company who does business regionally In Sea Cliff Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our NY pay per click ad company, our local ad agency, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design on Long Island or our advertising consulting services in Nassau contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063