Facebook & Social Media Advertising In Sea Cliff

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Sea Cliff, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In Sea Cliff, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Sea Cliff to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to let our website design company In Sea Cliff to aid you to maximize results. Professional designs from our website design company will help and achieve results!

Reaching Your Prospects In Sea Cliff on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Prospects who are followers of your page;
• Prospects who have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Sea Cliff is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any company who does business locally In Sea Cliff Facebook is a superb method to appear in front of your audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising consultants in Suffolk, SEO advertising agency in Nassau or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design agency, our graphic design services on Long Island or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063