Facebook & Social Media Advertising In Sea Cliff

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Sea Cliff, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Sea Cliff, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Sea Cliff to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to let our website design agency In Sea Cliff to serve you to maximize results. Effective designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Sea Cliff on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• People who are followers of your page;
• Potential customers that have similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Sea Cliff is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any business who does business regionally In Sea Cliff Facebook is a great method to appear in front of your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad company, our local ad agency in Suffolk County, SEO ad agency or retargeting agency on LI
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design in NY or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in New York and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063