Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Seaford
If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Seaford, possessing the interests and geography you seek.
Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?
When you appear in front of people In Seaford, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Seaford to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?
Prior to launching your advertising campaign, we can help you to determine precisely what you really need to achieve.
Remember to speak with our website design company In Seaford to work with your business to achieve real results. Powerful designs designed by our website design experts will help and secure results!
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Reaching Your Prospects In Seaford on Facebook
There are numerous ways to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have visited your website in the past (retargeting);
- Potential customers who are fans of your page;
- Individuals that have similar pursuits (such as other pages on Facebook);
- Individuals who meet demographic criteria;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Required
The main advantage Facebook offers In Seaford is its capability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.
The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Perfect for Getting to Regional Niches
- Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
- For any business who conducts business regionally In Seaford Facebook is a great method to appear in front of your target audience.
- We are able to focus on your prospects in numerous ways.
- Only wish to reach women 35-65 in a few zip codes? No worries!
- Want to have a special offer on Tuesdays? We can do that.
The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right area, with the right message.
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Facebook Costs are Lower, but So are Conversion Rates...
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In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in some other frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must fulfill (finding legal help).
In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.
If you would like to talk about the services of our New York PPC ad agency, our local advertising company in Suffolk, SEO ad agency or retargeting agencies on Long Island
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.
Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our New York web design gurus, our graphic design in Suffolk or our advertising consulting services call us today.
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Facebook Campaigns Must Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.
Our lead gen and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Marketing and Advertising In Seaford and Facebook
Everybody's requirements are different, there are no all purpose solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule an appointment . We're very happy to go over your business and requires, and see if there is a way we are able to help you efficiently increase your business.