Facebook & Social Media Advertising In Seaford

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Seaford, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you appear in front of people In Seaford, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Seaford to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to speak with our website design company In Seaford to assist your business to achieve real results. Effective designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In Seaford on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Individuals that are fans of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, interests and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Seaford is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Seaford Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising consultants, SEO advertising agency in Nassau or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in NY or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063