Facebook & Social Media Advertising In Seaford

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Seaford, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

Once you connect with people In Seaford, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Seaford to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to reach out to our website design company In Seaford to serve you to succeed. Effective designs from our website design agency help you and achieve results!

Reaching Your Prospects In Seaford on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People that are enthusiasts of your page;
• Prospects that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which may include many people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Seaford is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any company who does business regionally In Seaford Facebook is a superb way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our New York pay per click ad company, our local ad professionals, SEO experts or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design professionals, our graphic design services on Long Island or our online marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063