Facebook & Social Media Advertising In Seaford

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Seaford, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you appear in front of people In Seaford, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Seaford to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design experts In Seaford to help you to achieve real results. Excellent designs created by our website design company help your business and achieve results!

Reaching Your Prospects In Seaford on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Seaford is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any company who does business regionally In Seaford Facebook is a superb technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC ad company, our local ad professionals on LI, SEO advertising agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design agency, our graphic design experts or our online advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063