Facebook & Social Media Advertising In Searingtown

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Searingtown, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In Searingtown, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Searingtown to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to talk to our website design company In Searingtown to aid you to maximize results. Exceptional designs from our website design experts help you and secure results!

Reaching Your Prospects In Searingtown on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Searingtown is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who conducts business locally In Searingtown Facebook is an excellent technique to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad company, SEO advertising agency or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design consultants, our graphic design companies in Suffolk County or our marketing consulting services in New York contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our paid ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063