Facebook & Social Media Advertising In Searingtown

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Searingtown, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

After you appear in front of people In Searingtown, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Searingtown to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design agency In Searingtown to serve your business to succeed. Quality designs by our website design company help your business and secure results!

Reaching Your Prospects In Searingtown on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• Prospects that are fans of your page;
• Individuals who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, passions and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Searingtown is its ability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any business who does business locally In Searingtown Facebook is an excellent technique to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency in Suffolk, SEO company on Long Island or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in Suffolk or our online advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063