Facebook & Social Media Advertising In Searingtown

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Searingtown, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

When you reach people In Searingtown, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Searingtown to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to engage our website design company In Searingtown to aid you to achieve real results. Powerful designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Searingtown on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• People who are followers of your page;
• Prospects that have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Searingtown is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Searingtown Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC ad company, our local ad professionals in Nassau County, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design experts or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063