Facebook & Social Media Advertising In Searingtown

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Searingtown, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

Once you reach people In Searingtown, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Searingtown to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to reach out to our website design company In Searingtown to assist you to achieve results. Strong designs from our website design company can help and secure results!

Reaching Your Prospects In Searingtown on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Individuals that are fans of your page;
• Potential customers who may have similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Searingtown is its capability to get to prospects who are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any company who conducts business locally In Searingtown Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local advertising experts, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web design consultants, our graphic design services or our online advertising consulting services in NY contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063