Facebook & Social Media Advertising In Selden

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Selden, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Selden, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Selden to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design experts In Selden to aid you to maximize results. Quality designs designed by our website design experts can help and secure results!

Reaching Your Prospects In Selden on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• Potential customers who are fans of your page;
• Individuals who may have related interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, interests and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Selden is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any business who does business locally In Selden Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising company, our local ad agency in Suffolk, search engine optimization advertising agency in Suffolk County or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063