Facebook & Social Media Advertising In Selden

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Selden, with the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

Once you connect with people In Selden, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Selden to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to let our website design company In Selden to work with you to achieve results. Powerful designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In Selden on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• People that are followers of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, area, passions and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Selden is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any organization who conducts business locally In Selden Facebook is an excellent way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad company, our local ad professionals, SEO company or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063