Facebook & Social Media Advertising In Selden

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Selden, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you connect with people In Selden, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Selden to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to let our website design company In Selden to serve your business to achieve results. Great designs developed by our website design company help you and secure results!

Reaching Your Prospects In Selden on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, location, pursuits and even more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Selden is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business locally In Selden Facebook is a great method to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising company, SEO advertising agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design gurus, our graphic design services or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063