Facebook & Social Media Advertising In Setauket East Setauket

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Setauket East Setauket, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Setauket East Setauket, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Setauket East Setauket to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design agency In Setauket East Setauket to work with you to succeed. Great designs by our website design company will help and drive results!

Reaching Your Prospects In Setauket East Setauket on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Setauket East Setauket is its ability to get to prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any business who does business locally In Setauket East Setauket Facebook is an excellent technique to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local ad agency in Suffolk, SEO ad agency on Long Island or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web site design consultants, our graphic design or our online marketing consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in NY and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063