Facebook & Social Media Advertising In Setauket East Setauket

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Setauket East Setauket, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you reach people In Setauket East Setauket, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Setauket East Setauket to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you need to achieve.

Remember to speak with our website design company In Setauket East Setauket to assist your business to achieve results. Powerful designs created by our website design company help your business and drive results!

Reaching Your Prospects In Setauket East Setauket on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Setauket East Setauket is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business regionally In Setauket East Setauket Facebook is an excellent method to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising agency, our local ad company, SEO professionals on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services on Long Island call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063