Facebook & Social Media Advertising In Setauket East Setauket

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Setauket East Setauket, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

When you reach people In Setauket East Setauket, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Setauket East Setauket to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design company In Setauket East Setauket to aid your business to maximize results. Quality designs by our website design company drive success and achieve results!

Reaching Your Prospects In Setauket East Setauket on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Setauket East Setauket is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any organization who does business regionally In Setauket East Setauket Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local ad agency, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design agency, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen on LI and services of our paid ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063