Facebook & Social Media Advertising In Shelter Island

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Shelter Island, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you appear in front of people In Shelter Island, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Shelter Island to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design agency In Shelter Island to help you to succeed. Exceptional designs created by our website design agency can help and drive results!

Reaching Your Prospects In Shelter Island on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Prospects who are followers of your page;
• Individuals who have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Shelter Island is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any business who does business regionally In Shelter Island Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local ad company in Suffolk County, search engine optimization ad agency in Suffolk or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design consultants, our graphic design experts in Suffolk or our marketing consulting services on LI call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063