Facebook & Social Media Advertising In Shelter Island

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Shelter Island, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

When you appear in front of people In Shelter Island, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Shelter Island to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design agency In Shelter Island to serve you to maximize results. Strong designs from our website design company help you and secure results!

Reaching Your Prospects In Shelter Island on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, passions and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Shelter Island is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business locally In Shelter Island Facebook is a superb way to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click advertising consultants, our local ad agency in New York, SEO ad agency in New York or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design professionals, our graphic design or our online advertising consulting services in Nassau call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063