Facebook & Social Media Advertising In Shelter Island

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Shelter Island, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

Once you appear in front of people In Shelter Island, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Shelter Island to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to speak with our website design experts In Shelter Island to assist your business to achieve real results. Powerful designs from our website design company will help and achieve results!

Reaching Your Prospects In Shelter Island on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects that have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Shelter Island is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Shelter Island Facebook is a great technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click ad company, our local ad agency in New York, SEO professionals in New York or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design experts, our graphic design in Suffolk County or our online marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063