Facebook & Social Media Advertising In Shelter Island

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Shelter Island, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

After you reach people In Shelter Island, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Shelter Island to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to reach out to our website design experts In Shelter Island to serve your business to succeed. Exceptional designs from our website design agency drive success and achieve results!

Reaching Your Prospects In Shelter Island on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Shelter Island is its capability to get to prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Shelter Island Facebook is an excellent way to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click advertising company, our local ad professionals on Long Island, search engine optimization ad agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web design agency, our graphic design on Long Island or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063