Facebook & Social Media Advertising In Shelter Island

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Shelter Island, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you connect with people In Shelter Island, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Shelter Island to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to let our website design agency In Shelter Island to serve you to achieve real results. Quality designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Shelter Island on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• People who are fans of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, location, hobbies and even more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Shelter Island is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any business who does business regionally In Shelter Island Facebook is an excellent technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Long Island pay per click ad company, our local advertising agency, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design professionals, our graphic design experts in NY or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063