Facebook & Social Media Advertising In Shelter Island Heights

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Shelter Island Heights, having the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you connect with people In Shelter Island Heights, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Shelter Island Heights to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design company In Shelter Island Heights to help your business to achieve real results. Excellent designs designed by our website design company can help and achieve results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Shelter Island Heights is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In Shelter Island Heights Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau County PPC advertising consultants, our local advertising agency, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design company, our graphic design or our online marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our display ads consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063