Facebook & Social Media Advertising In Shelter Island Heights

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Shelter Island Heights, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

Once you connect with people In Shelter Island Heights, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Shelter Island Heights to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to allow our website design experts In Shelter Island Heights to serve you to achieve results. Effective designs from our website design experts will help and drive results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• People that are fans of your page;
• Prospects who may have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Shelter Island Heights is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Shelter Island Heights Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local ad experts, SEO ad agency on LI or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design services or our online marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063