Facebook & Social Media Advertising In Shelter Island Heights

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Shelter Island Heights, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you reach people In Shelter Island Heights, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Shelter Island Heights to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to meet with our website design company In Shelter Island Heights to work with your business to achieve results. Effective designs developed by our website design company can help and drive results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• People that are fans of your page;
• People who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, passions and more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Shelter Island Heights is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Shelter Island Heights Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad company, our local advertising agency in Nassau, SEO company or retargeting companies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design consultants, our graphic design companies in NY or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063