Facebook & Social Media Advertising In Shelter Island Heights

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Shelter Island Heights, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth it?

After you connect with people In Shelter Island Heights, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Shelter Island Heights to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to engage our website design company In Shelter Island Heights to assist your business to achieve results. Exceptional designs implemented by our website design company can help and secure results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who may have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Shelter Island Heights is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any organization who does business locally In Shelter Island Heights Facebook is an excellent method to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Long Island pay per click ad agency, our local advertising company in NY, search engine optimization ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design services or our online advertising consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063