Facebook & Social Media Advertising In Shenorock

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Shenorock, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

After you connect with people In Shenorock, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Shenorock to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design experts In Shenorock to help your business to achieve real results. Powerful designs designed by our website design company can help and drive results!

Reaching Your Prospects In Shenorock on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• People who are fans of your page;
• Individuals who may have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Shenorock is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who does business regionally In Shenorock Facebook is a superb method to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising experts in Suffolk County, SEO experts on LI or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design experts or our online marketing consulting services in NY call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063