Facebook & Social Media Advertising In Shinnecock Hills

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Shinnecock Hills, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

Once you connect with people In Shinnecock Hills, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Shinnecock Hills to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Shinnecock Hills to serve your business to maximize results. Effective designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In Shinnecock Hills on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Shinnecock Hills is its capability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any business who does business locally In Shinnecock Hills Facebook is an excellent way to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Nassau PPC advertising company, our local advertising company, SEO ad agency in Nassau County or retargeting companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design agency, our graphic design services or our online marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063