Facebook & Social Media Advertising In Shinnecock Hills

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Shinnecock Hills, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

When you reach people In Shinnecock Hills, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Shinnecock Hills to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to meet with our website design experts In Shinnecock Hills to work with you to achieve real results. Strong designs by our website design experts help you and achieve results!

Reaching Your Prospects In Shinnecock Hills on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• People that are fans of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, passions and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Shinnecock Hills is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In Shinnecock Hills Facebook is an excellent way to reach your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY PPC ad consultants, our local advertising agency, SEO ad agency in Suffolk or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design in Nassau or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063