Facebook & Social Media Advertising In Shinnecock Hills

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Shinnecock Hills, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

Once you appear in front of people In Shinnecock Hills, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Shinnecock Hills to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to allow our website design company In Shinnecock Hills to help you to succeed. Excellent designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Shinnecock Hills on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• People who are fans of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, interests and much more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Shinnecock Hills is its capability to get to prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any business who does business locally In Shinnecock Hills Facebook is an excellent way to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad agency in Nassau County, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design in Nassau or our advertising consulting services in NY contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063