Facebook & Social Media Advertising In Shirley

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Shirley, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

After you reach people In Shirley, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Shirley to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to call our website design company In Shirley to aid you to succeed. Effective designs from our website design company can help and secure results!

Reaching Your Prospects In Shirley on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• Potential customers who are followers of your page;
• Prospects who may have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, passions and more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Shirley is its ability to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Shirley Facebook is a great way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad experts on Long Island, SEO ad agency or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design professionals, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063