Facebook & Social Media Advertising In Shirley

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Shirley, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

When you reach people In Shirley, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Shirley to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design experts In Shirley to assist your business to achieve results. Quality designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Shirley on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• People that are followers of your page;
• People who have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Shirley is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Shirley Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad consultants in Suffolk County, SEO professionals in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design services or our online marketing consulting services in Suffolk call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063