Facebook & Social Media Advertising In Shoreham

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Shoreham, with the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

When you reach people In Shoreham, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Shoreham to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design company In Shoreham to help your business to maximize results. Great designs from our website design experts help you and drive results!

Reaching Your Prospects In Shoreham on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, passions and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Shoreham is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who does business locally In Shoreham Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO company in Nassau County or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design in Suffolk County or our advertising consulting services in Nassau contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063