Facebook & Social Media Advertising In Shoreham

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Shoreham, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you appear in front of people In Shoreham, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Shoreham to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design agency In Shoreham to aid your business to achieve results. Excellent designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Shoreham on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Potential customers that are fans of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, passions and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Shoreham is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Shoreham Facebook is an excellent way to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency, SEO advertising agency in Suffolk or remarketing agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Nassau County or our online marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063