Facebook & Social Media Advertising In Shoreham

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Shoreham, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you connect with people In Shoreham, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Shoreham to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design experts In Shoreham to serve your business to achieve results. Strong designs developed by our website design agency drive success and drive results!

Reaching Your Prospects In Shoreham on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Prospects who are followers of your page;
• Prospects who may have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Shoreham is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Shoreham Facebook is a great way to reach your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local ad agency in Suffolk, SEO advertising agency or retargeting agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design gurus, our graphic design companies or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation on LI and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063