Facebook & Social Media Advertising In Shrub Oak

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Shrub Oak, having the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you connect with people In Shrub Oak, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Shrub Oak to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to engage our website design company In Shrub Oak to serve your business to achieve results. Great designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Shrub Oak on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• People who are followers of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Shrub Oak is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Shrub Oak Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click ad company, our local advertising agency, SEO ad agency in Nassau or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063