Facebook & Social Media Advertising In Sleepy Hollow

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Sleepy Hollow, possessing the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you appear in front of people In Sleepy Hollow, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Sleepy Hollow to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design experts In Sleepy Hollow to work with you to succeed. Powerful designs implemented by our website design experts can help and secure results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who may have related pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Sleepy Hollow is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business locally In Sleepy Hollow Facebook is a superb method to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our NY pay per click ad agency, our local ad agency on Long Island, SEO experts or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design gurus, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in NY and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063