Facebook & Social Media Advertising In Sleepy Hollow

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Sleepy Hollow, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

When you reach people In Sleepy Hollow, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Sleepy Hollow to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Sleepy Hollow to aid you to succeed. Great designs developed by our website design company can help and drive results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Potential customers that are followers of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Sleepy Hollow is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to the people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Sleepy Hollow Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in Nassau, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design gurus, our graphic design in New York or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063