Facebook & Social Media Advertising In Sleepy Hollow

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Sleepy Hollow, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

Once you reach people In Sleepy Hollow, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Sleepy Hollow to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to meet with our website design experts In Sleepy Hollow to aid your business to maximize results. Effective designs created by our website design agency will help and drive results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Prospects who are followers of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Sleepy Hollow is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any organization who does business locally In Sleepy Hollow Facebook is a great technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising company, our local advertising agency in Nassau, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design company, our graphic design experts or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063