Facebook & Social Media Advertising In Sleepy Hollow

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Sleepy Hollow, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you connect with people In Sleepy Hollow, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Sleepy Hollow to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to let our website design agency In Sleepy Hollow to serve you to maximize results. Excellent designs by our website design experts help you and drive results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects who have related interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, passions and more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Sleepy Hollow is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Sleepy Hollow Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our LI pay per click advertising company, our local ad agency in New York, SEO ad agency or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen company in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063