Facebook & Social Media Advertising In Sleepy Hollow

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Sleepy Hollow, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you reach people In Sleepy Hollow, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Sleepy Hollow to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to allow our website design company In Sleepy Hollow to aid you to achieve real results. Excellent designs from our website design company help you and secure results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, passions and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Sleepy Hollow is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who does business locally In Sleepy Hollow Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising company, search engine optimization ad agency in Suffolk County or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design or our online advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our paid ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063