Facebook & Social Media Advertising In Sloatsburg

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Sloatsburg, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you reach people In Sloatsburg, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we looking to get people In Sloatsburg to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to talk to our website design company In Sloatsburg to serve your business to maximize results. Professional designs from our website design company drive success and achieve results!

Reaching Your Prospects In Sloatsburg on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Sloatsburg is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Sloatsburg Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our NY pay per click advertising company, our local ad consultants on LI, SEO ad agency in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our LI website design gurus, our graphic design in Suffolk or our advertising consulting services in Nassau County call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063