Facebook & Social Media Advertising In Sloatsburg

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Sloatsburg, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

After you appear in front of people In Sloatsburg, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Sloatsburg to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design agency In Sloatsburg to aid your business to achieve real results. Professional designs implemented by our website design company will help and drive results!

Reaching Your Prospects In Sloatsburg on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• People that are fans of your page;
• Individuals that have related interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, location, passions and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Sloatsburg is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who does business locally In Sloatsburg Facebook is an excellent technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our NY pay per click ad company, our local ad company, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts in New York or our marketing consulting services in New York call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063