Facebook & Social Media Advertising In Smithtown

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Smithtown, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you connect with people In Smithtown, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In Smithtown to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design agency In Smithtown to serve you to achieve results. Effective designs implemented by our website design company can help and drive results!

Reaching Your Prospects In Smithtown on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, pursuits and even more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Smithtown is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any business who does business regionally In Smithtown Facebook is an excellent method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local ad professionals, SEO ad agency in NY or remarketing agencies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design agency, our graphic design in NY or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063