Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Smithtown
If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Smithtown, having the interests and geography you seek.
Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?
After you appear in front of people In Smithtown, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Smithtown to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?
Before launching your campaign, we can help you to determine precisely what you need to achieve.
Remember to allow our website design experts In Smithtown to aid you to maximize results. Professional designs implemented by our website design experts drive success and drive results!


Reaching Your Prospects In Smithtown on Facebook
There are many approaches to reach an "Audience" on Facebook:
- Concentrating on those who have visited your web site previously (retargeting);
- Individuals that are fans of your page;
- Individuals who have related interests (such as other pages on Facebook);
- Prospects who meet demographic criteria;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Advantage Over Search Engines: No Search Required
The main advantage Facebook offers In Smithtown is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.
The search engines like Google are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Perfect for Getting to Regional Market Places
- Are you a lawyer? Health care provider? Home services company? A restaurant or store?
- For any company who conducts business locally In Smithtown Facebook is a great technique to appear in front of your audience.
- We can concentrate on your prospects in numerous ways.
- Only want to reach women 35-65 in three zip codes? No problem!
- Want to have a special offer on Mondays? We can do that.
The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).
In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.
If you would like to talk about the services of our New York PPC ad agency, our local advertising agency in Suffolk, SEO advertising agency in Suffolk County or remarketing campaign
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is really a "great deal" for your advertising spend truly depends on the numbers.
Suppose Google clicks are $10 and Facebook visitors are $1. Which is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.
Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design on LI or our marketing consulting services in Nassau call us today.


Facebook Strategies Need To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.
Our lead generation in NY and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing In Smithtown and Facebook
Everybody's requirements are different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're happy to talk about your business and needs, and see if there is a way we are able to assist you to successfully increase your business.