Facebook & Social Media Advertising In Smithtown

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Smithtown, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you connect with people In Smithtown, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In Smithtown to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to allow our website design experts In Smithtown to work with you to maximize results. Effective designs from our website design company help you and secure results!

Reaching Your Prospects In Smithtown on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• People who are fans of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, passions and more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Smithtown is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who does business locally In Smithtown Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by merely focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County pay per click ad consultants, our local ad agency on LI, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063