Facebook & Social Media Advertising In Smithtown

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Smithtown, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

Once you appear in front of people In Smithtown, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Smithtown to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to meet with our website design experts In Smithtown to serve your business to maximize results. Powerful designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Smithtown on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• People who are fans of your page;
• Prospects who have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, passions and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Smithtown is its ability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Smithtown Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click advertising company, our local advertising consultants, search engine optimization ad agency on LI or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk County or our online marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063