Facebook & Social Media Advertising In Somers

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Somers, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

After you connect with people In Somers, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Somers to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design experts In Somers to work with you to maximize results. Strong designs by our website design experts will help and secure results!

Reaching Your Prospects In Somers on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website before (retargeting);
• Prospects that are followers of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Somers is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business locally In Somers Facebook is a great method to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our NY PPC ad company, our local advertising professionals, SEO advertising agency in Suffolk or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design professionals, our graphic design experts in Nassau County or our online advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063