Facebook & Social Media Advertising In Somers

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Somers, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

When you connect with people In Somers, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Somers to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to call our website design company In Somers to assist you to succeed. Excellent designs designed by our website design company will help and drive results!

Reaching Your Prospects In Somers on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Potential customers that are followers of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Somers is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Somers Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising agency in NY, SEO advertising agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design professionals, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063