Facebook & Social Media Advertising In Somers

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Somers, having the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

When you connect with people In Somers, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Somers to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design agency In Somers to serve you to achieve real results. Professional designs from our website design experts help you and drive results!

Reaching Your Prospects In Somers on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Prospects that are followers of your page;
• Prospects who have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Somers is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Somers Facebook is an excellent method to reach your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad company, our local ad agency in NY, SEO advertising agency in Suffolk County or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design professionals, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063