Facebook & Social Media Advertising In Sound Beach

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Sound Beach, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you reach people In Sound Beach, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Sound Beach to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to meet with our website design company In Sound Beach to work with your business to achieve real results. Quality designs from our website design company help you and achieve results!

Reaching Your Prospects In Sound Beach on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have related interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Sound Beach is its ability to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Sound Beach Facebook is a superb method to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by simply targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local advertising agency in Suffolk, SEO ad agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design or our marketing consulting services in New York call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063