Facebook & Social Media Advertising In Sound Beach

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Sound Beach, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

When you connect with people In Sound Beach, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Sound Beach to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to let our website design agency In Sound Beach to work with your business to maximize results. Effective designs implemented by our website design company help you and secure results!

Reaching Your Prospects In Sound Beach on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have related pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Sound Beach is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were looking for something like what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In Sound Beach Facebook is a great technique to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County pay per click ad consultants, our local advertising agency in Suffolk County, SEO advertising agency in New York or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063