Facebook & Social Media Advertising In South Farmingdale

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In South Farmingdale, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you appear in front of people In South Farmingdale, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In South Farmingdale to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to talk to our website design company In South Farmingdale to help your business to succeed. Excellent designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In South Farmingdale on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, passions and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In South Farmingdale is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In South Farmingdale Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local ad agency, search engine optimization ad agency on LI or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY web design experts, our graphic design services in New York or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service in New York and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063