Facebook & Social Media Advertising In South Farmingdale

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In South Farmingdale, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

After you reach people In South Farmingdale, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In South Farmingdale to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to talk to our website design agency In South Farmingdale to help you to maximize results. Excellent designs developed by our website design company help you and achieve results!

Reaching Your Prospects In South Farmingdale on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have related interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, passions and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In South Farmingdale is its capacity to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any company who does business locally In South Farmingdale Facebook is an excellent method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local advertising professionals in New York, SEO ad agency or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design agency, our graphic design in Nassau County or our advertising consulting services in NY contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063