888-420-0063

Facebook & Social Media Advertising In South Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In South Farmingdale

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In South Farmingdale, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you appear in front of people In South Farmingdale, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In South Farmingdale to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to engage our website design agency In South Farmingdale to assist your business to succeed. Excellent designs from our website design agency can help and secure results!

South Farmingdale lead generation on social media
target your audience In South Farmingdale with Facebook

Reaching Your Prospects In South Farmingdale on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your web site previously (retargeting);
  • Prospects that are followers of your page;
  • People who may have related pursuits (such as other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, interests and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In South Farmingdale is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

  • Are you an attorney? Doctor? Home services business? A restaurant or retailer?
  • For any organization who conducts business regionally In South Farmingdale Facebook is a superb method to appear in front of your target audience.
  • We are able to concentrate on your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency, search engine optimization ad agency in NY or remarketing companies in Nassau County
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In South Farmingdale

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063