Facebook & Social Media Advertising In South Farmingdale

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In South Farmingdale, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

After you connect with people In South Farmingdale, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In South Farmingdale to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to reach out to our website design experts In South Farmingdale to assist you to achieve real results. Excellent designs from our website design company will help and drive results!

Reaching Your Prospects In South Farmingdale on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, passions and more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In South Farmingdale is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any company who conducts business locally In South Farmingdale Facebook is a superb method to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC advertising company, our local ad agency, search engine optimization ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design company, our graphic design services in New York or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063