Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In South Floral Park If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In South Floral Park, possessing the interests and geographic targeting you seek. Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money? When you reach people In South Floral Park, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In South Floral Park to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups? Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve. Remember to reach out to our website design experts In South Floral Park to aid you to maximize results. Strong designs created by our website design agency will help and drive results! Reaching Your Prospects In South Floral Park on Facebook There are many methods to appear in front of an "Audience" on Facebook: Focusing on those who have visited your web site previously (retargeting); Individuals who are fans of your page; Prospects that have similar interests (including other pages on Facebook); Potential customers who meet demographic factors; People that are currently your customers; and the list goes on... With Facebook, we're able to target people - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created. We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Search Engines: No Search Required The primary advantage Facebook offers In South Floral Park is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently. The search engines are restricted to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Perfect for Getting to Regional Niches Are you a lawyer? Health care provider? Home services company? A restaurant or retailer? For any organization who conducts business regionally In South Floral Park Facebook is a great method to appear in front of your audience. We have the ability to target your prospects in many ways. Only wish to reach women 35-65 in three zip codes? Not an issue! Want to have a special on Mondays? We are able to do that. The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply targeting the correct prospects, in the right region, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different frame of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help). In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively shopping for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next. If you would like to discuss the services of our Suffolk County PPC ad agency, our local ad experts in Suffolk County, search engine optimization ad agency in Nassau or remarketing campaign in Nassau please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is a "good deal" for your advertising budget genuinely depends upon the numbers. Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our Long Island web design consultants, our graphic design experts on LI or our advertising consulting services on Long Island call us today. Facebook Promotions Need To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook. Our lead gen and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising In South Floral Park and Facebook Everybody's requirements are very different, there aren't any blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're very happy to go over your business and requires, and see if there is a way we can assist you to successfully improve your business. 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