Facebook & Social Media Advertising In South Floral Park

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In South Floral Park, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

When you reach people In South Floral Park, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In South Floral Park to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to allow our website design company In South Floral Park to aid you to achieve results. Strong designs created by our website design company drive success and drive results!

Reaching Your Prospects In South Floral Park on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Potential customers that are followers of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In South Floral Park is its capability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any organization who does business regionally In South Floral Park Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local ad agency in Nassau County, SEO professionals or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design experts in Nassau or our online marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063