Facebook & Social Media Advertising In South Floral Park

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In South Floral Park, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

After you appear in front of people In South Floral Park, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In South Floral Park to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to meet with our website design agency In South Floral Park to help your business to succeed. Professional designs created by our website design company help you and achieve results!

Reaching Your Prospects In South Floral Park on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Prospects that are followers of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, area, interests and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In South Floral Park is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In South Floral Park Facebook is an excellent method to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our NY PPC ad agency, our local advertising experts in Suffolk, search engine optimization consultants on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design companies or our marketing consulting services on L.I. contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063