Facebook & Social Media Advertising In South Hempstead

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In South Hempstead, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you reach people In South Hempstead, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In South Hempstead to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design agency In South Hempstead to aid you to achieve results. Exceptional designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In South Hempstead on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Individuals that are followers of your page;
• Potential customers that have related pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, interests and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In South Hempstead is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In South Hempstead Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad agency in Nassau, SEO ad agency in NY or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design professionals, our graphic design in Suffolk or our online advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063