Facebook & Social Media Advertising In South Hempstead

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In South Hempstead, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth the cost?

After you appear in front of people In South Hempstead, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In South Hempstead to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to engage our website design experts In South Hempstead to help you to succeed. Strong designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In South Hempstead on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, interests and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In South Hempstead is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any company who does business regionally In South Hempstead Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad consultants, our local advertising professionals, SEO ad agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in Suffolk or our advertising consulting services in Suffolk County call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen on Long Island and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063