Facebook & Social Media Advertising In South Hempstead

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In South Hempstead, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth the money?

Once you connect with people In South Hempstead, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In South Hempstead to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to allow our website design experts In South Hempstead to help your business to maximize results. Great designs by our website design experts help your business and secure results!

Reaching Your Prospects In South Hempstead on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In South Hempstead is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any company who does business locally In South Hempstead Facebook is a superb way to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO advertising agency on LI or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design gurus, our graphic design experts on Long Island or our marketing consulting services in Suffolk call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen in Nassau County and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063