Facebook & Social Media Advertising In South Huntington

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In South Huntington, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

When you connect with people In South Huntington, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In South Huntington to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to speak with our website design experts In South Huntington to work with your business to achieve real results. Great designs from our website design agency will help and achieve results!

Reaching Your Prospects In South Huntington on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, hobbies and more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In South Huntington is its ability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any business who does business locally In South Huntington Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local advertising professionals in Suffolk County, SEO advertising agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design or our advertising consulting services in New York call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen in New York and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063