Facebook & Social Media Advertising In South NYack

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In South NYack, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

After you connect with people In South NYack, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In South NYack to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design company In South NYack to assist your business to succeed. Exceptional designs from our website design company help your business and achieve results!

Reaching Your Prospects In South NYack on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• People who are followers of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In South NYack is its capacity to get to prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any organization who conducts business locally In South NYack Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants, SEO ad agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design experts in Suffolk or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063