Facebook & Social Media Advertising In South NYack

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In South NYack, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

After you reach people In South NYack, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we looking to get people In South NYack to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to let our website design agency In South NYack to serve your business to achieve results. Excellent designs created by our website design experts help your business and secure results!

Reaching Your Prospects In South NYack on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In South NYack is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In South NYack Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local ad agency in New York, SEO ad agency in NY or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design agency, our graphic design services or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation on L.I. and services of our display ads consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063