Facebook & Social Media Advertising In South NYack

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In South NYack, having the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

Once you reach people In South NYack, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In South NYack to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to meet with our website design experts In South NYack to assist your business to achieve real results. Professional designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects In South NYack on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In South NYack is its capability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any business who conducts business locally In South NYack Facebook is a superb technique to appear in front of your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in Suffolk County, SEO ad agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design services in Suffolk County or our advertising consulting services in Nassau County call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation on LI and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063