Facebook & Social Media Advertising In South Valley Stream

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In South Valley Stream, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In South Valley Stream, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In South Valley Stream to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design experts In South Valley Stream to aid you to maximize results. Excellent designs created by our website design agency help your business and secure results!

Reaching Your Prospects In South Valley Stream on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• People who are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In South Valley Stream is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any company who conducts business locally In South Valley Stream Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click advertising company, our local advertising agency in Nassau County, SEO company or remarketing companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web design agency, our graphic design in Suffolk or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063