Facebook & Social Media Advertising In Southampton

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Southampton, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

Once you appear in front of people In Southampton, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Southampton to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to call our website design company In Southampton to serve your business to achieve results. Exceptional designs from our website design agency drive success and drive results!

Reaching Your Prospects In Southampton on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Southampton is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any business who does business locally In Southampton Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising company, SEO ad agency on Long Island or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063