Facebook & Social Media Advertising In Southampton

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Southampton, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

When you appear in front of people In Southampton, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In Southampton to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to let our website design agency In Southampton to help your business to achieve results. Excellent designs by our website design experts can help and drive results!

Reaching Your Prospects In Southampton on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Potential customers who are fans of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Southampton is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any company who does business locally In Southampton Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency, SEO ad agency or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design on LI or our advertising consulting services in New York contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063