Facebook & Social Media Advertising In Southampton

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Southampton, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you connect with people In Southampton, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Southampton to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design experts In Southampton to help you to maximize results. Strong designs implemented by our website design agency will help and secure results!

Reaching Your Prospects In Southampton on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People who are followers of your page;
• Individuals who have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Southampton is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Southampton Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC ad agency, our local advertising experts in New York, SEO advertising agency in Suffolk or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design or our online marketing consulting services in Nassau County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063