Facebook & Social Media Advertising In Southampton

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Southampton, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, can it be worth it?

After you reach people In Southampton, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Southampton to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to call our website design agency In Southampton to aid your business to achieve real results. Exceptional designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In Southampton on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects who have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, area, passions and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Southampton is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any business who conducts business locally In Southampton Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our New York PPC ad consultants, our local advertising agency in Nassau County, search engine optimization advertising agency in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design gurus, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in NY and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063